Find Out What's Actually Blocking Your Rankings
Technical SEO Audits • Pujan Dahal
Before touching content or backlinks, I run a full technical crawl to surface the crawl errors, indexation gaps, and Core Web Vitals problems that keep otherwise-good pages out of Google entirely.
Why It Matters
Understanding the real strategic impact of this optimization layer
The Real Cost of Skipping This Step
Content and link work can't overcome a site Google can't properly crawl or render. If pages are blocked, slow, or throwing indexation errors, everything built on top of that foundation - every article, every backlink, every content cluster - underperforms. Teams often spend months writing content for pages that were never fully indexed in the first place, which means the audit isn't optional groundwork; it's the thing that determines whether the rest of the SEO budget gets spent well or wasted.
Where This Fits Into Your Broader SEO Strategy
Technical SEO is the layer everything else sits on. Before I recommend on-page changes, content clusters, or link building, I want to know the crawl budget isn't being wasted on duplicate parameters, the sitemap actually matches what's indexed, and Core Web Vitals aren't quietly capping how competitively a page can rank. Skipping this step and going straight to content is one of the most common reasons SEO spend underperforms.
Signs You Need This
Key indicators that your site is experiencing bottlenecks in this area
What's Included
Comprehensive deliverables and supporting documentation provided
Core Technical Deliverables
Supporting Documentation
My Process
A structured 5-step methodology for predictable, high-impact outcomes
Diagnostic Crawling
A deep crawl via Screaming Frog to uncover crawl and indexation blockages - broken internal links, redirect chains, duplicate title tags, orphaned pages, and anything else standing between your content and the index.
Console Inspection
Analysis of Google Search Console for coverage warnings, sitemap alignment, mobile usability issues, and manual actions, cross-referenced against what the crawl actually found.
Core Web Vitals Check
PageSpeed Insights and field data review to diagnose layout shifts, load bottlenecks, and render-blocking resources - the technical factors that affect both rankings and conversion rate.
Rendering & JavaScript Review
For React, Next.js, or other framework-driven sites, I check what Googlebot actually sees after rendering versus what a human sees - a gap that traditional SEO checklists frequently miss.
Roadmap Delivery
A structured, prioritized task list handed over in a format your team (or mine) can act on immediately, without needing to interpret raw crawl data first.
Common Mistakes I See
Most sites I audit have never had a proper crawl - they've relied on a plugin's built-in SEO score or a one-off automated report that flags surface issues but misses structural ones. A common pattern is teams investing heavily in content while ignoring a sitemap that's months out of date, or chasing new backlinks toward pages that Google has quietly deindexed. Another frequent issue: treating GSC's coverage warnings as background noise instead of a direct signal about what Google can and can't see.
Who This Is For
Determining fit so you get maximum return on your investment
Sites with declining organic traffic despite decent content, pages missing from Google entirely, teams that have never had a technical crawl done, or anyone who just migrated platforms and wants to confirm nothing broke in the process.
The site is brand new with fewer than a handful of indexed pages, or a technical audit was already completed in the last few months with no major site changes since.
How This Connects to Other Services
A technical audit is almost always the starting point - the roadmap it produces often feeds directly into On-Page SEO & Content Optimization (fixing what's flagged at the page level) and WordPress SEO & Redesign (when the root cause is the platform or theme itself). Sites planning a Topical Authority & Content Clusters build benefit from a clean technical baseline first, so new content isn't published onto a foundation with existing crawl issues.
Investment & Timeline
Transparent scope-based pricing and clear delivery expectations
Pricing depends on site size, CMS, and how deep the crawl needs to go - a five-page marketing site and a two-thousand-page catalog site aren't quoted the same way. After a short scoping conversation, you'll receive a fixed quote in writing before any work begins.
Starter Audit
For small brochure sites & landing pages (under ~20 pages)
Growth Audit
For active WordPress & e-commerce sites needing deep crawl & speed work
Enterprise Audit
For large platforms, multi-language, or complex web applications
Proof It Works: Janaki Soft International
I used this exact diagnostics stack - GSC, Screaming Frog, and PageSpeed Insights - to resolve indexation errors and Core Web Vitals issues during my Junior SEO role at Janaki Soft International.
Frequently Asked Questions
Detailed answers regarding delivery, technical specs, and timelines.
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