Technical SEO Audit & WordPress Redesign for Janaki Soft International
“Executed a comprehensive technical and on-page audit, fixed sitewide heading hierarchies and meta tags, and delivered a clean, lightweight WordPress redesign with Core Web Vitals optimization.”
SEO Case Study Results & Metrics
The Founder/CEO praised the depth and precision of the technical audit and WordPress redesign, which resolved all indexation warnings and improved search presence.
SEO Case Study Problem & Goals
The Problem & Context
Janaki Soft suffered from site-wide crawlability limits, inconsistent heading structures, poor Core Web Vitals, and an outdated WordPress interface that hurt user experience and search rankings.
The Goals Set
1. Audit and resolve all technical crawl and indexation errors. 2. Fix heading structures (H1-H4) and meta elements site-wide. 3. Deliver a lightweight, high-performance WordPress redesign. 4. Support digital marketing initiatives and Meta Ads campaigns.
SEO Campaign Execution & Strategy
Strategic Blueprint
Conducted deep crawling diagnostics, streamlined WordPress code to eliminate bloat, revised on-page elements for search intent, and produced quality blog content.
Execution Phase
- 1Conducted a full technical, on-page, off-page, and local SEO audit during a 3-month digital marketing internship
- 2Fixed heading hierarchies, meta titles, and descriptions across the entire site
- 3Delivered Core Web Vitals optimization and eliminated indexation bottlenecks
- 4Wrote search-intent blog content to improve site relevance
- 5Executed a complete lightweight WordPress redesign and rebuild
- 6Managed Social Media Marketing (Facebook & Instagram) and executed Meta Ads campaigns
Primary Deliverables
- Technical SEO audit report & indexation fix roadmap
- Core Web Vitals prioritized repair guide
- Custom lightweight WordPress redesign & rebuild
- Meta Ads campaign plan & social marketing assets
Auditing Stack Used:
Search Engine Optimization & Index Showcases
Architect Reflections & Learnings
- •Lightweight block structures in WordPress prevent theme bloat, ensuring Core Web Vitals stay green permanently.
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