Young Crafts Academy (YCA) – Full-Site SEO Revamp & Content Clustering
“As SEO Lead, directed complete ground-up site revamp for youngcraftsacademy.com, building topical authority for kids' coding courses with content clusters on Scratch, Python, and Web Development, a 4-page Tuition section, and Google Business Profile optimization—driving 102 clicks (+292%) and 629 impressions (+281%) in 28 days.”
SEO Case Study Results & Metrics
Transformed youngcraftsacademy.com into a high-performing education authority, achieving 102 clicks (+292%) and 629 impressions (+281%) in 28 days with rich topical clusters for Scratch, Python, and Web Development for kids.
SEO Case Study Problem & Goals
The Problem & Context
The previous YCA site had virtually no real content or structured hierarchy. As an emerging coding academy for children, it lacked search visibility for coding courses (Scratch, Python, Web Dev), school tuition queries, and local search presence in Nepal.
The Goals Set
1. Architect and optimize all website pages completely from scratch with search-intent alignment and semantic HTML. 2. Build topical authority in the kids' coding niche with structured content clusters for scratch programming course for kids, python programming course for kids, and web dev course for kids. 3. Create a targeted 4-page Tuition section (Maths, English, Science) to capture high-intent academic search queries. 4. Deploy validated JSON-LD schema across all pages to establish clear entity relationships. 5. Optimize Google Business Profile framework to dominate local map pack searches in Nepal and drive exponential search growth.
SEO Campaign Execution & Strategy
Strategic Blueprint
Owned SEO end-to-end as SEO Lead. Architected and authored all page content from the ground up, built high-converting topical clusters for kids' coding disciplines, integrated a dedicated 4-page Tuition section, and optimized local search signals.
Execution Phase
- 1Led end-to-end on-page, technical, off-page, and local SEO for complete full-site rebuild (youngcraftsacademy.com)
- 2Scaled Google Search Console performance to 102 clicks (+292%) and 629 impressions (+281%) over the trailing 28 days
- 3Created topical authority for coding courses for kids, developing targeted content clusters on scratch programming course for kids, python programming course for kids, and web dev course for kids
- 4Architected, authored, and optimized all website pages from scratch with validated JSON-LD structured data and semantic heading hierarchies
- 5Constructed a 4-page Tuition section (Hub page + Maths, English, and Science subject pages) mapped to search intent
- 6Directed recurring blog workflow (keyword clustering, SERP intent research, drafting, and on-page checklist), establishing cross-linked educational clusters
- 7Optimized Google Business Profile framework to strengthen local discoverability and map pack rankings in Nepal
Primary Deliverables
- Complete site-wide content architecture and SEO optimization across all pages
- Topical authority clusters for Scratch, Python, and Web Development coding courses for kids
- 4-Page Tuition cluster (Hub, Maths, English, Science)
- Validated JSON-LD School, Course & EducationalOrganization schemas
- Google Business Profile local SEO optimization guide
Auditing Stack Used:
Search Engine Optimization & Index Showcases
Architect Reflections & Learnings
- •Building focused topical authority clusters for niche courses (Scratch, Python, Web Dev for kids) allows new domains to rank rapidly for high-intent search terms.
- •Architecting all pages from scratch with clean semantic code and structured JSON-LD creates massive compounding organic momentum.
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