Get Cited By ChatGPT, Perplexity, and AI Overviews - Not Just Google
AEO & GEO Optimization • Pujan Dahal
Answer engines pull from structured, entity-clear content. This service restructures your existing pages and schema so AI search tools can find, trust, and cite them.
Why It Matters
Understanding the real strategic impact of this optimization layer
Search Is Splitting Into Two Channels
A growing share of search happens inside AI chat tools and AI Overviews rather than a traditional results page. Content written only for classic SEO often isn't structured in a way these systems can easily extract and cite - the ranking factors overlap, but they aren't identical.
Why Structure Matters More Than Ever
Answer engines don't browse a page the way a human does - they extract specific, well-defined answer blocks and entity relationships. A page with strong content but tangled structure can still be effectively invisible to these systems, even while it ranks perfectly well on a traditional Google results page.
Signs You Need This
Key indicators that your site is experiencing bottlenecks in this area
What's Included
Comprehensive deliverables and supporting documentation provided
Structured Data & Entities
Content Restructuring
My Process
A structured 5-step methodology for predictable, high-impact outcomes
Entity Definition
Identify your core brand entities and the structural keywords that define them, so AI systems have a consistent, unambiguous picture of who you are and what you offer.
Schema Injection
Add advanced JSON-LD structured schema code across key pages, tailored to what each page type actually needs rather than a one-size-fits-all template.
Direct Answers
Format content into clear, extractable answer blocks that satisfy AI search models - questions followed immediately by direct, complete answers.
Structured Data Validation
Test implemented schema against Google's structured data tools to confirm there are no errors silently undermining the work.
Citation Monitoring
Periodically check whether the optimized pages are beginning to surface as sources in AI Overviews or chat-based answers, and adjust structure where they aren't.
Common Mistakes I See
The most common misconception is treating AEO/GEO as a separate discipline from SEO rather than a layer built on top of it - a site with weak technical foundations and no schema at all won't benefit much from answer-first copy alone. Inconsistent entity mentions across the web (slightly different business names, descriptions, or details from page to page) also quietly undermine how confidently AI systems can identify and trust a brand.
Who This Is For
Determining fit so you get maximum return on your investment
Businesses that rank reasonably well on Google but rarely (or never) appear in AI-generated answers, or sites with little to no structured data implemented yet.
The site has no technical SEO foundation or schema at all and hasn't had a baseline audit - that's usually worth addressing first, since AEO work compounds on top of it.
How This Connects to Other Services
AEO/GEO work builds directly on Technical SEO Audits (schema is fundamentally a technical implementation) and On-Page SEO & Content Optimization (answer-first formatting depends on clean heading structure). It's also a natural extension of Topical Authority & Content Clusters, since well-structured, entity-clear pillar content is exactly what AI answer engines tend to cite.
Investment & Timeline
Transparent scope-based pricing and clear delivery expectations
Scope depends on how many page types need schema, how much existing content needs restructuring into answer-first format, and how mature the current technical setup is. A fixed quote is provided after reviewing the site.
Schema & Entity Audit
JSON-LD structured schema code generation and integration
Full AEO/GEO Setup
Schema markup plus answer-first content restructuring across key pages
Ongoing AI Visibility
Monthly monitoring & optimization across ChatGPT, Perplexity & Gemini
Proof It Works: AEO vs GEO vs SEO Strategy
Read the full first-hand account of what changed - schema as a default step, writing for extraction, entity consistency, and content clusters over standalone posts - in my own case study.
Frequently Asked Questions
Detailed answers regarding delivery, technical specs, and timelines.
Ready to Optimize Your Search Footprint?
Book a direct consultation or request a custom-scoped proposal for AEO & GEO Optimization.